BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.
BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
| Website | https://www.britomart.jp/ |
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| Contact | BRITOMART |
| Best Season | All Year |
| Opening Hours | 10:00 a.m. to 5:00 p.m. |
| Parking | Available |
| Entrance Fee | Free |
| Access | 348-4 Niidamichi, Saito, Miharu Town, Tamura District, Fukushima Pref. 963-7723 View directions |
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| Getting there | By car: 12 min. from the Koriyama-East IC exit off the Ban’Etsu Expressway. By public transportation: Please note that the closest bus stop is 1.7 km away from BRITOMART. From Koriyama Station (郡山駅), take the bus that goes towards Tobu New Town [Via the Art Museum] (東部タウンまわり線［美術館経由]), which takes approx. 15 minutes, or towards Tobu New Town via Hohaccho (東部タウンまわり線［方八町経由]), which takes approx. 17 minutes, and get off at the Midorigaokadanchi bus stop (緑ヶ丘団地). From there, it’s about a 20 minute walk to BRITOMART. |
Experience traditional Japanese life & culture at Adachigahara Furusato Village. From exploring samurai residences to learning about the lifestyles of local farmers, there is a lot to see and do in this incredibly scenic open-air museum.
There are well-known onsen in Tohoku, but Kashi Onsen, is treasured as one of this region's smallest, most off-the-beaten-track hot springs. In fact, Kashi Onsen home to only one ryokan inn: Daikokuya. Daikokuya’s oiwaburo (big-stone bath), which is measures 5m by 15m, with a depth of 1.2m, is gently warmed up from the source water that gushes up from the bedrock at the bottom of the bath, which is decorated with a number of large stones and small jewels.
Off the beaten track, Mt. Kohata’s Okitsushima Shrine is a perfect spot for those searching for a peaceful, spiritual place to visit. The shrine’s story – Date Masamune burned down Mt. Kohata in order to dominate the area during the Tensho Era (1563-1593), but couldn’t destroy the shrine’s three-storied pagoda – makes the area even more special. The three main goddesses of Shintoism – whose names are Princess Tagori, Princess Tagitsu, Princess Ichikishima – are worshipped at this shrine. These three goddesses are thought to be the daughters of the sun goddess Amaterasu, the major deity in the Shinto religion. It is not only Shintoism which is practiced at this shrine, but also Buddhism. In particular, the Japanese Buddhist goddess known as ‘Benten sama’ is worshipped on Mt. Kohata. Despite the turmoil which engulfed faith in Buddhism which occurred during the Meiji Era, strong faith in Benten sama – the Buddhist deity of peace, good luck, wisdom, and marriage – continues to this very day. Kohata Flag Festival, which has been designated as an Important Intangible Folk Cultural Property of Japan, is held annually on the first Sunday of December at Mt. Kohata.
Iwase Yumoto Onsen has been treasured as a hot spring resort for a long time. The rustic ryokan of Iwase Yumoto Onsen have quaint thatched roofs and are particularly photogenic lined up side-by-side. This old-fashioned area’s nostalgic atmosphere is definitely not to be missed if you would like to feel as if you have been transported back into the Japan of centuries gone by.
Newly opened on July 8th, 2021, this is a place where visitors can learn about Daruma, the symbol of Shirakawa city! Much of the structure of the main building is the structure of a restored old Japanese home, so the structure is beautiful and minimalistic. Inside, an elegantly restored tatami room showcases a work shop where you can watch artists expertly hand paint daruma dolls. There is also a display that explains the process of making a daruma doll, and a showcase room where you can take a look at a collection of unique daruma that are designed by various artists. There is also a daruma shrine and a warehouse where you can purchase daruma, paint your own, or try out the huge daruma gacha gacha machine for a surprise daruma!
Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster or a pouch made of tatami-heri. Both experiences take approximately 30 minutes to complete. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake. Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields. After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals. In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!