Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience to be sure to visit in the winter on a morning when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age, 20 years old or more, in order to enjoy the free tasting. There are four types of sake to be sampled along the tour, among them Kinpyo is the most highly recommended with its sweet aftertaste it makes an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | <u><b>Brewery Tours:</u></b> Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. <u>Booking Tours</u> Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or, book via Nihonmatsu Tourism Association via <a href="https://www.nihonmatsu-dmo.jp/en/plan/sake_1/">their website</a>, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Jododaira Visitor Center, located at an altitude of 1500 m, stands partway along the Bandai-Azuma Skyline sightseeing road. Jododaira acts as a base to spend the day hiking nearby mountain routes, including Mt. Higashi-Azuma (1,975 m) and Mt. Issaikyo (1,949 m). For those who don’t fancy a long hike, the 1-hour round trip walk up and around the crater at Mt. Azuma Kofuji (1,705 m) is perfect, as it is a very short walk from Jododaira Visitor Center. The Azuma mountains are all totally unique, and are great places to enjoy local flora and fauna. If hiking in this area, please be mindful that the altitude reaches close to 2000 m, so make sure to take equipment necessary in the event of a sudden weather change. The Jododaira area is also prone to high volcanic gas levels, so it is a good idea to check whether the area is open to visitors before making the drive up the mountain roads.
Tsuchiyu Onsen, located at the heart of Mt. Azuma, is surrounded by beautiful scenic spots, and is home to many ryokan and hotels - such as Hotel Sansuiso - that make the most of the abundant onsen water. As well being to make day-trips to the baths at many of Tsuchiyu Onsen's ryokan, there are also footbaths and public baths dotted throughout this quaint town. A Japan of years gone by is captured in the nostalgic streets of Tsuchiyu Onsen. Check out the various shops selling the town’s famous Kokeshi Dolls (a Japanese traditional craft), browse for omiyage or stop by at a café.
In spring, this 150-year-old weeping cherry tree looks so different from one hour to the next. Viewed during the day, it is framed against a backdrop of snow-topped Azuma mountains. During the cherry blossom viewing season, Nakajima Jizozakura is lit up at night, its reflection glittering enchantingly on the surface of surrounding rice paddies.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
A wonderful family owned and operated small business that sell unique ultraman and kaijyu stylized bread and cookies.The interior is decorated with Ultraman related memorabilia. This is a family owned and operated small business, and the creativity of the (now adult) kids of the family shines through in the various Ultraman and Kaijyu related breads and cookies!Each one is absolutely delicious.©円谷プロ
The Kunitaya Miso Factory is a small shop that was founded in 1777 to produce miso paste for the local community. Miso is one of the most (if not the most) popular flavor for foods in Japan. Many people drink miso flavored soup at least once a day and it isn’t uncommon to find miso soup present in every meal of the day. Before grocery stores and convenience stores were as widespread as they are today, people would go to their neighborhood miso shops to source this kitchen staple Today, many of these small shops have disappeared, however at Kunitaya Miso Factory, the owners want to preserve their small business and the unique culture of small batch local miso makers.The small scale operation allows for more freedom and diversity in flavors. At the café next door, “Kura Café,” you can try different variations and flavors of the miso that they produce at the Kunitaya Miso Factory.The brewery is housed in an old fashioned Japanese ware-house style building with a red lattice front. Years ago, during festivals, the red lattice front was removed to make the building more open to the street and the public. If you are interested in getting a more in depth experience, consider joining a tour of the brewery! Contact us if you are interested.
Fukushima Prefecture Souvenir Shop (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station. Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima – a prefecture which is blessed with a wealth of natural beauty. Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section. Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop. As well as displaying and selling delicious local produce and locally-made folk crafts from a wide-range of areas across the prefecture, Fukushima Prefecture Souvenir Shop also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work, so definitely make sure to visit.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
